CRM Definition

CRM Vendor Selection ApproachBy Jimson Lee

With many vendors and new releases of CRM products & services out there, the task of selecting a CRM that’s right for your organization and its purpose is overwhelming. To simplify the selection process for you, I’ve created a step-by-step approach.

Step 1. Definition of Your Business Requirements

This step starts with re-iterating [...]

Effective CRM MetricsBy Sam Miller

CRM metrics basically pertains to a systematic approach in creating relationships with customers in order to provide and obtain satisfaction, loyalty, and higher revenue. However, there are some speculations that describe these measures as an attempt to cover up for selling excess products, which the customers do not really need. So, in [...]

The Way to Success With CRM ApplicationsBy Rama Krishna

There’s only two ways of doing business. You are either at the top of the ladder or right at the bottom and there is very little room at the top. It needs no mentioning that you have to encounter fierce competition in order to reach there and once [...]

Sales Process Integration & CRMBy Andrew Rowe

Let’s talk more about sales process and integration with CRM. Lots of companies fail to see the connection between developing a well defined sales process that’s repeatable and scalable and the actual recording of sales activity, tracking and forecasting of sales results in a customer relationship, management or CRM [...]

Let’s Go Beyond CRM DefinitionsBy Nahshon Wingard

There’s more to CRM definition than what meets the eye. For a lot of entrepreneurs, it’s the way to do business. Because customers are the lifeblood of any business, Customer Relationship Management emerged to make the whole process more convenient, a lot easier, and with wider remuneration.

CRM Definition

Customer Relationship Management [...]

CRM HostingBy Alice Lane

What exactly does it mean to host? Socially speaking, a host can be one who receives or entertains guests in a social capacity, a person who manages a hotel or one that furnishes resources for a function or event. In media a host can be an emcee or interviewer on a radio or [...]

Customer Relationship Marketing in the CRM RealmBy Mike Boysen

In the CRM space I work in, the middle market, CRM does not mean Customer Relationship Marketing. In fact, marketing is more often than not the forgotten child.

Having worked primarily in the middle market, I’ve not been as exposed to well defined marketing machines. But, when I have, [...]