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Loyalty Programs In Travel And Hospitality Sector And Key Role Of E-Crm

Loyalty Programs In Travel And Hospitality Sector And Key Role Of E-Crm

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SECTION ONE: TRAVEL LOYALTY

INTRODUCTION

The travel sector offers [...]

E-CRM

E-CRM

E-CRM

     eCRM Electronic CRM concerns all forms of managing relationships with customers making use of Information Technology (IT).

The essence of CRM

The exact meaning of CRM is still subject of heavy discussions. However, the overall goal can be seen as effectively managing [...]