CRM Definition

CRM in Education

CRM in Education

K.Krishnakumar*                                                                            Dr.A.Jayakumar**

 * Lecturer in Commerce, Periyar University, Salem – 11

** Reader in Commerce, Periyar University, Salem – 11

CRM should be considered as an enterprise strategy aimed at maximizing the degree of satisfaction customers have with the provided service. This strategy can take shape in an internal and external process and in [...]